Cleophus LaRue is one of the best-loved preachers and writers about preaching. In this remarkable book, he offers practical insights about what makes for great preaching. Using telling anecdotes, he emphasizes that while great preaching come from somewhere, it also must go somewhere. Preaching needs a purpose, one that will call the church forward. To do this, preachers must use the most artful language to send the Word on its journey.